Christmas by the Bay

November 20 - 22, 2020
Sturgeon Bay

NEW THIS YEAR!!! Unwrapping Sturgeon Bay for the Holidays - Community Car Parade

In lieu of a Christmas Parade and Tree Lighting Ceremony this year, Destination Sturgeon Bay has decided to do a Car Parade throughout Sturgeon Bay on Friday, November 20. Beginning at 6:30 pm, community members will meet in their vehicles at Sawyer Park.

The parade, lead by Santa in the Fire Truck, begins on Oak Street and will take a right on Madison Avenue, over the Michigan Street Bridge to Third Avenue. From there, Santa will take a left on Third Avenue down to Jefferson Street, a right on Jefferson and will end at Sturgeon Bay City Hall. 

We are asking for businesses on the parade route to participate by 'wrapping their windows' prior to the parade. As Santa passes their storefront on Friday evening, they will rip down their wrapping to unveil the beautiful holiday displays. Santa will 'unwrap' Sturgeon Bay for the holidays and community members participating in the car parade will see Sturgeon Bay lit up for the first time this season. 

In addition, as Santa passes the trees by the Maritime Museum, Community Foundation Square, and Jefferson Street, they will all light up for the first time. 



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