About Destination Sturgeon Bay

Destination  Sturgeon Bay   (DSB)  is dedicated to ensuring a first-class visitor experience, helping local businesses grow, and enhancing Sturgeon Bay's quality of life. 

How can we help you?

Our staff are Certified Tourism Ambassadors ™ here to help you discover all of the secret treasures of Sturgeon Bay that perhaps only the “locals” know.

Need a place to stay or a recommendation for dining? We’ll personally help you “filter” all of the options so that you get the perfect Door County experience.

At  DSB, we live out our brand of “Come for the Fun. Stay for the Memories” and are here to help you find that fun and make those memories.

Say Hi to our Team! 

Photos: Thomas J. Jordan

Pam Seiler, Executive Director 

Carly Sarkis, Marketing & Events Director

Rosella Trotter, Member & Guest Relations Director

Sandra Simonar, Finance Operations

Board of Directors 

Lisa Hart, Board President, AmericInn
Barbara Pfeifer, Vice President, Bank of Luxemburg
Jeff Miller, Secretary/Treasurer,  Nicolet National Bank
Mark Schuster, Past President, Bay Shore Outfitters 
Pam Jorns,  Board Representative, JR Vacation Rentals
Erin Helgeson, Quantum PC Services
melaniejane, Holiday Music Motel
Rose Miranda, Cutting Boards & More
Jon Calhoun,  Tadych's Econo Foods
Brian Duquaine,  Door County Cooperative
Jim Nellen,  Sevastopol Township
Josh VanLieshout,  City of Sturgeon Bay, Administrator
Gary Nault, City of Sturgeon Bay Council Representative