About Destination Sturgeon Bay

Destination  Sturgeon Bay   (DSB)  is dedicated to ensuring a first-class visitor experience, helping local businesses grow, and enhancing Sturgeon Bay's quality of life. 

How can we help you?

Our staff are Certified Tourism Ambassadors ™ here to help you discover all of the secret treasures of Sturgeon Bay that perhaps only the “locals” know.

Need a place to stay or a recommendation for dining? We’ll personally help you “filter” all of the options so that you get the perfect Door County experience.

At  DSB, we live out our brand of “Come for the Fun. Stay for the Memories” and are here to help you find that fun and make those memories.

Say Hi to our Team! 

Photos: Thomas J. Jordan

Pam Seiler, Executive Director 
pam@sturgeonbay.net

Carly Sarkis, Marketing & Events Director
carly@sturgeonbay.net

Rosella Trotter, Member & Guest Relations Director
vacation@sturgeonbay.net

Sandra Simonar, Finance Operations
sandra@sturgeonbay.net

Board of Directors 

Barbara Pfeifer, Board  President, Bank of Luxemburg
Erin Helgeson, Vice President, Quantum PC Services
Jeff Miller, Secretary/Treasurer,  Nicolet National Bank
Lisa Hart, Past President, AmericInn
Mark Schuster, Special Consultant, Bay Shore Outfitters 
Pam Jorns,  Business Representative, J R Vacation Rentals
melaniejane, Holiday Music Motel
Rose Miranda, Cutting Boards & More
Amy Crook, Kitty O'Reillys 
Trent Snyder, Bridge Up Brewing
Steve Jenkins, Door County Economic Development
Linda Wait,  Sevastopol Township
Josh VanLieshout,  City of Sturgeon Bay, Administrator
Spencer Gustafson, City of Sturgeon Bay Council Representative
Jennifer Gentry, Community Representative