Sturgeon Bay Visitor Center News

Sturgeon Bay’s Holiday Activity Guide

Sturgeon Bay is your holiday headquarters!

We invite you to usher in the holiday spirit with plenty of exciting events and family-friendly activities, during November and December.

Enjoy holiday shopping without the hassle of busy parking lots and large crowds found at traditional malls. Discover one-of-a-kind treasures at Door County’s premier specialty shops and boutiques. Choose from a wide selection of home accents, fine art, jewelry, clothing, and collectibles, along with holiday décor and gifts.

Want to know a little more about what to expect? Here’s a behind-the-scenes look of what awaits you within Sturgeon Bay’s three distinct shopping districts:

West Side District

Sturgeon Bay’s West Side shopping district is an old-fashioned downtown area with a lot to offer. Peruse a host of fantastic establishments including a gourmet wine shop, premiere jewelry dealer, natural foods market, and outdoor sports store. There are other great options, as well, specializing in home décor, art, and more!

If you’re in the mood for a bite to eat, choose from inviting pubs, restaurants, sandwich shops, and diners. At the end of a long, successful day of shopping, pamper yourself at a nearby salon and spa, offering a wide-range of services and is bound to leave you feeling rejuvenated…just in time for the holiday season!

Third Avenue District

Stroll down Sturgeon Bay’s picturesque Third Avenue, where historic, brick buildings line the street of a captivating shopping experience. Shop for art, vintage goods, books, jewelry, clothing, home accents, and more. Discover Door County’s specialty kitchen shop, the area’s largest art supply store, and a cherished, old-fashioned candy store offering malts, shakes, and more!

Hungry for breakfast, lunch, or dinner? You’re in luck! Third Avenue is home to a number of restaurants, pubs, bakeries and eateries suitable for all tastes and budgets. The only question is…what are you hungry for? As the day winds to an end, treat yourself to a riveting theatre performance at the Third Avenue Playhouse!

Jefferson Street District

Jefferson Street started as a residential area, but in recent years, it has been transformed into a stylish shopping district comprised of eclectic shops and boutiques located within beautiful, historic homes. In fact, many visitors often comment they wish they could move right in! Enjoy meandering from one location to another where you’ll find a mix of children’s items, jewelry, home accents, scrapbook supplies, American-made clothing, and much, much more!

When it comes time to take a break, sit back and relax at 5th and Jefferson Coffee House.  Jefferson Street doesn’t disappoint — come discover what keeps visitors coming back year after year.

Culinary delights in a quaint, peaceful setting

Sturgeon Bay invites you to awaken your taste buds, and satisfy your appetite like never before, with mouthwatering cuisine that’s destined to impress. Explore your options, and choose what’s right for you! Whether you’re in the mood for a savory cup of coffee, a flight of craft brews, or a hearty meal accompanied by a good glass of wine, the ideal establishment awaits your arrival in Sturgeon Bay, Door County.

Cozy lodging options

Regardless of whether you’re seeking an intimate B&B, a cozy cottage, family friendly resort, hotel, or vacation home! Sturgeon Bay welcomes you to make yourself at home, while you’re here. Plan a holiday shopping excursion, romantic getaway, outdoor adventure, or join us as we usher in the spirit of the season with events taking place November through December. You’ll be glad you did! From waterfront properties, with breathtaking sunset views, to secluded cottages and centrally located hotels, the perfect lodging accommodations await you in Sturgeon Bay!

Looking for something in particular? Get the insider scoop on where to shop, dine, stay, and play from one of our Certified Tourism Ambassadors® by stopping at the Sturgeon Bay Visitor Center located at 36 S. Third Avenue, or call the SBVC at 800-301-6695 or 920-743-6246.

You can also send us an email at vacation@sturgeonbay.net.

Download a Printable Holiday Events Guide